Diamond’s Grooming
Diamond’s Grooming Shop redefines pet care with a unique blend of safety, learning, and transparency, led by a visionary woman entrepreneur. This standout business ensures a trusted and enjoyable experience for both pets and their owners, underpinned by core values that shine through in every aspect of their service.
Their expansion to a larger facility sparked an opportunity to rejuvenate their brand, more closely aligning it with these values. Our collaboration led to a dynamic visual identity that captures their spirit of honesty, reliability, and care, while also embracing fun, vibrancy, and boldness. This was achieved through the creation of a friendly mascot, inspired by the American traditional tattoos of the shop owner, Marie-Pier, which cleverly incorporates diamond shapes to resonate with the shop’s name. This bold rebranding initiative has enabled Diamond’s Grooming Shop to distinguish themselves in a crowded market, celebrating their unique approach to pet grooming and fostering deeper connections with their clientele.
