Four Rivers
Four Rivers Brewing Co is a family-owned and operated brewery in Bathurst, NB. They craft authentic, true-to-style ales and are incredibly passionate about what they do. What started as an ask for a label design turned into a whole rebrand and packaging project that was strategically rooted in their goal of bringing people together and fostering a sense of pride in their flourishing community. Taking inspiration from their main core collection of beers (Havre St-Pierre, Rockbolter, Nor’Easter and Timbership) and their nods to historical aspects of Bathurst, we explored authentic vintage design, type and illustrations. We also leaned into a more imperfect, handmade design style that spoke to their commitment to craftsmanship. The result is a refined, more thoughtful version of their original logo, with an accompanying brand that is reflective of their goals while still being inviting, warm and consistent in its wide range of assets.
